The other day I got a mind blowing phone call from a gentleman who ordered my "Real Estate Secets 2000 Course".

He wanted some advice on internet marketing. He told me he had invested in resale rights to a product he was reselling. It was a course on making money on Ebay auctions.

He said "I just want to let you know I am brand new at web marketing. I am a complete dummy. I know nothing about promoting sites or getting traffic using search engines. My site has only been up a month and I had to have my brother in law create it, cause I know nothing about HTML."

I gave him a few tips on web marketing, based on my experience.

I asked him whether he was selling any of his packages. He said "Yes, 3 or 4 a day."

That certainly surprised me, so I continued by asking how much it sells for.

He said "$167 per package".

Well that knocked me over. I picked myself off of the floor.

$500 - $650 in sales a day from a site that has only been up a month! No way! My first thought was he must be pulling my chain.

I quickly jumped over to his site and it was exactly as has he described it. It looked like someones' first attempt at a web site. Loud colors, huge text, a few unrelated animated graphics.

My curiosity was on blazing on fire at this point.

"Sir, compared top most folks with brand new sites you are doing quite well. Do you mind telling me what you are doing to generate those sales?"

He said "No problem. You see, like I just told you I am a total dummy at this. I started reading some of the information on the web regarding promoting the site and it all seemed too complicated and time consuming. I am in this to make money, not to join a community or make a lifestyle out of it. So I just did what I have done for years to generate direct mail leads."

" I bought a little tiny classified ad in USA Today with an 800 number - they call the 800 number and it gives them a message that leads them to my web site. The ad is expensive but I still make hundreds every day."

I told him he was doing great by following his instincts and doing what has worked for him before.

I gave him some advice on toning down the colors, adding testimonials, removing distracting animation and other touches to make the site look more professional. I felt these changes would increase his conversion rate.