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Claude Hopkins - Scientific Advertising

Ed's comments: I know this is blasphemy, but nothing much ever changes in effective advertising and marketing techniques. My 16 years of studying direct sales and marketing techniques have shown that most of the new "marketing secrets" were discovered and documented 70 years or more ago.

As proof, I offer here on the site the entire contents of one of the greatest books on marketing, ad testing and copywriting ever written.

This book has been praised by nearly every "marketing expert". It is #3 on Ted Nicholas' short list of the best books ever written on marketing.

This book contains the majority of the information you will find in the expensive marketing courses and training available today.

You will learn about the hot techniques you see promoted these days like ad testing and tracking, double blind headline testing, putting your personality into your copy, "what's in it for me" and much more.

What will knock your socks off is that this book is literally from the age of buggy whips and high button shoes. It was written in the 1920s!

That makes it a bit challenging to read as you will need to adjust to the writing style and language of another era. You will not recognize many of the company names as many have disappeared or were merged long ago.

But the wisdom and truth of this book cut through the years like a lighthouse through the fog.

You are in for a treat.

Ed Osworth
abetterlife@spamcop.net

PS: If you would like to receive my occasional newsletter "The Professor Rants" Click Here to Signup

Claude Hopkins - Scientific Advertising

Chapter 1 - How Advertising Laws Are Established

Chapter 2 - Just Salesmanship

Chapter 3 - Offer Service

Chapter 4 - Mail Order Advertising - What It Teaches

Chapter 5 - Headlines

Chapter 6 - Psychology

Chapter 7 - Being Specific

Chapter 8 - Tell Your Full Story

Chapter 9 - Art In Advertising

Chapter 10 - Things Too Costly

Chapter 11 - Information

Chapter 12 - Strategy

Chapter 13 - Use of Samples

Chapter 14 - Getting Distribution

Chapter 15 - Test Campaigns

Chapter 16 - Leaning On Dealers

Chapter 17 - Individuality

Chapter 18 - Negative Advertising

Chapter 19 - Letter Writing

Chapter 20 - A Name That Helps

Chapter 21 - Good Business


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